As part of a marketing initiative, I traveled to our Cazenovia facility to lead an on-site photo and video shoot aimed at capturing authentic, high-quality content for promotional use. The goal was to visually showcase the people, products, and environment that power our operations.

During the shoot, I focused on capturing a mix of facility imagery, product close-ups, and candid employee interactions — highlighting both the precision of the work and the pride of the team behind it. The content was used across multiple platforms, including our website, social media, and internal communications, helping to humanize the brand and tell a more engaging visual story.

This project reflects my ability to plan, direct, and deliver professional visual assets that support marketing goals while staying true to brand values.