Nirvana Design & Build is a hardscaping company specializing in outdoor transformations. I was brought in to lead a complete brand refresh that would better reflect their craftsmanship and help differentiate them within a competitive market.

The project focused on developing a sleek, modern identity rooted in the visual language of brick and paver work. Through brand strategy, creative direction, and visual identity development, I created a custom system using geometric motifs, clean typography, and a refined color palette to communicate structure, strength, and sophistication.

Beyond the core identity, I designed supporting brand assets including business cards and a professionally structured product catalog, ensuring consistency across both marketing and client-facing materials. The result is a cohesive brand that elevates perception, strengthens recognition, and enhances the overall customer experience.

Skills Demonstrated: Brand strategy, creative direction, visual identity design, typography, layout systems, print design, catalog design, and brand systems.