Sahutske Design
Brand Identity
Sahutske Design is a self-initiated personal branding project developed for my freelance design and photography work. The goal was to create an identity that felt authentic to my creative style while maintaining a professional, versatile foundation.
I led the full brand development process, defining the visual direction and translating it into a cohesive identity system. The brand features a calm, neutral color palette and refined typography to communicate warmth, credibility, and creativity. Deliverables included logo design, brand marks, visual guidelines, and printed collateral such as custom business cards—ensuring consistency across both digital and physical touchpoints.
This project demonstrates my ability to build a brand from the ground up, balancing strategy, aesthetics, and storytelling to create a clear, cohesive visual identity.
Skills Demonstrated: Brand strategy, visual identity design, creative direction, typography, color systems, concept development, print design, and brand guidelines.
