Personal Design & Photography Brand

As a creative side hustle, I developed my own personal brand for freelance design and photography services. I knew I wanted the brand to reflect both my personality and creative style, so I built it around my name to keep it authentic and personal.

I chose a calm, neutral color palette paired with sophisticated typography to convey a sense of warmth, professionalism, and creativity. From there, I created a full set of brand assets — including a logo, visual guidelines, and custom-designed business cards — to ensure consistency across all touchpoints.

This project not only showcases my design sensibilities but also my ability to build a brand from the ground up — blending strategy, aesthetics, and storytelling into a cohesive visual identity.