Hosel Rockets is a golf simulator bar and restaurant that blends sport, hospitality, and social experience. My role was to develop a distinctive brand identity that captured both the heritage of traditional golf and the energy of a modern, community-driven venue.

Through brand strategy, creative direction, and visual identity development, I created a system inspired by Scottish courses and vintage golf culture. The identity incorporates heritage-influenced typography, a rich natural color palette, and custom brand elements to balance sophistication with approachability. Each component—from logo development to environmental and branded touchpoints—was designed to feel cohesive, memorable, and adaptable across digital and physical spaces.

The result is a brand that demonstrates my ability to build personality-driven identities, translate cultural references into visual systems, and design experiences that feel both elevated and inviting.

Skills Demonstrated: Brand strategy, creative direction, visual identity design, typography, color systems, concept development, environmental branding, and brand systems.