I partnered with a local, veteran-owned pest control company to create a bold and memorable brand identity that honored the founder’s military background. The goal was to reflect both the client’s professionalism and his tactical, no-nonsense approach to service.

Drawing inspiration from military aesthetics, I developed a branding system using tactical-inspired fonts, a strong, grounded color palette, and clean, authoritative design elements. The look balances discipline and reliability with approachability — helping the brand stand out in a competitive local market.

This project included logo design, color and type selection, and supporting brand visuals. It was a rewarding opportunity to tell a client’s personal story through design while building a brand with purpose and impact.