Perdino Insurance is a technology-enabled insurance platform designed to simplify complex coverage decisions across health, annuities, and specialty risk. My role was to translate this positioning into a cohesive brand system that communicates clarity, trust, and long-term partnership rather than transactional policy sales.

Through brand strategy, creative direction, and visual identity development, I built a system that balances credibility with a modern, systems-driven aesthetic. The identity emphasizes thoughtful typography, restrained color use, and structured layouts to reinforce professionalism and intelligence. The result is a scalable brand designed to support informed decision-making and enduring client relationships.

Skills Demonstrated: Brand strategy, creative direction, visual identity design, typography, layout systems, color theory, concept development, and brand systems.